Metricool is cheaper for power users with many accounts; Buffer is cheaper (or free) for creators using only 1-3 profiles.

Which is easier to learn?

Buffer is significantly easier to learn due to its minimalist design and focused feature set.

Can I use both together?

You could, but it's redundant. Use Buffer for the workflow or Metricool for the data—don't pay for both.

Does Metricool support TikTok?

Yes, both tools support TikTok scheduling, but Metricool provides deeper analytics for video performance.

Buffer Social Media vs

Metricool Social Media

Buffer vs Metricool

Buffer and Metricool represent two different philosophies in social media management: one focuses on minimalist scheduling efficiency while the other prioritizes data-heavy performance tracking. While both offer free tiers, Buffer targets the individual creator's workflow, whereas Metricool aims to be a comprehensive command center for data-driven marketers.

Try Buffer → Try Metricool →

Side-by-side

Criterion	Buffer	Metricool
Pricing	Pay-per-channel model ($6/mo per channel for Essentials). Can get expensive quickly if you have many accounts.	Tiered flat-rate model. The 'Starter' plan at roughly $22/mo covers up to 10 accounts, offering better bulk value.
Learning curve	Near-zero. The interface is famously clean and stripped of jargon, making it ideal for non-technical creators.	Moderate. The dashboard is dense with graphs, toggles, and ad data that can feel overwhelming at first glance.
Best use cases	Solo filmmakers or writers who want to spend 15 minutes a week scheduling posts and then get back to work.	AI artists or designers running paid ads and needing to spy on competitor growth and engagement metrics.
Analytics depth	Basic but actionable. Focuses on post reach and engagement without complex data manipulation.	Advanced. Includes competitor benchmarking, real-time website tracking, and integrated Google/Meta ad reporting.
Mobile experience	Excellent. One of the most stable and intuitive mobile apps for on-the-go scheduling.	Functional but cluttered. The mobile app tries to pack in too much data for a small screen.

Pros & cons

Buffer

Pros

Extremely clean and distraction-free user interface
Transparent pricing with a generous free tier for 3 channels
Excellent 'Start Page' tool for a simple link-in-bio
Reliable 'Reminders' system for Instagram Stories and TikToks

Cons

Cost scales poorly if you manage 5+ social accounts
Analytics are surface-level compared to data-heavy rivals
No built-in competitor analysis tools

Metricool

Pros

Best-in-class competitor tracking and benchmarking
Integrated ad management for Meta and Google Ads
Detailed reporting that can be automated for clients
More cost-effective for users with many social profiles

Cons

Interface feels dated and visually crowded
The mobile app experience is inferior to Buffer
Steeper learning curve for those who just want to post

Our verdict

Choose Buffer if you are a solo creator who views social media as a chore to be automated quickly; its simplicity ensures you won't waste time fiddling with settings. Choose Metricool if you are a growth-obsessed creator or freelancer who needs to justify your strategy with hard data, track ad spend, and keep a close eye on what your competitors are posting.

Get Buffer → Get Metricool →

FAQ

Which is cheaper?: Metricool is cheaper for power users with many accounts; Buffer is cheaper (or free) for creators using only 1-3 profiles.
Which is easier to learn?: Buffer is significantly easier to learn due to its minimalist design and focused feature set.
Can I use both together?: You could, but it's redundant. Use Buffer for the workflow or Metricool for the data—don't pay for both.
Does Metricool support TikTok?: Yes, both tools support TikTok scheduling, but Metricool provides deeper analytics for video performance.